Few are going to miss it.
Fast-forward, and the metaverse has effectively been abandoned in favor of AI.
Meta, betting on the “if you build it, they will come” strategy, was more interested in the profits that could be made from running its own platform for apps and games than whether or not consumers even wanted these so-called face computers.
Specifically, Zuckerberg was looking for a way to bypass the ability of Apple and Google to tap into Meta’s revenue through their app stores.
Meta may have had dollar signs in its eyes, but the apps built for the metaverse weren’t being adopted in massive numbers, at least for a company of Meta’s size.
From a U.S. panel, Apptopia has figures for the average sessions per daily active user in the U.S., which grew from 3.49 in January 2023 to 4.93 in January 2026. While that’s still a high-water mark for the app, it may not have been enough for Meta.
But this time, Zuckerberg telegraphed his desire to tap into developer revenue far too soon. Meta might have had a better shot at attracting developers to build for VR if it promised to undercut Apple or Google’s standard 30% fees, or those of other gaming platforms. Instead, Meta did the opposite: it charged more.
In May 2022, TechCrunch asked a Meta rep to detail its support measures for Horizon Worlds. The company described several tools, including blocking and reporting features, a “safe zone” button for users to instantly block and mute others, and a feature to temporarily remove disruptive people from venues that was built in response to user feedback. Despite outlining these tools, Meta declined to say what sort of actions it would take to address individual bad actors’ behavior.
At the time, users told TechCrunch that those who faced abuse in the metaverse would often react with an obvious move: instead of recording the abuse, they would take off their headset and take a break from VR. But when they returned, their harasser would still appear in their list of recent encounters, and it was too late to submit a report of the abuse with the video and audio attached.
With other companies, including OpenAI, Amazon, and various startups, looking to hardware AI devices as the next potential computing platform, VR seems even more of a dated relic of a vision for the web that never came to pass.
International