Apple’s entertainment products are making strides, too. Apple TV eclipsed all prior viewership records in December 2025, the company says, and Apple Music achieved record highs in listenership and new subscribers.
Apple TV’s growth comes alongside the debut of new hits like “Pluribus” and “The Studio,” as well as ongoing successes like “Severance.” Apple TV also struck major streaming deals with Major League Soccer and Formula 1. “F1,” Apple TV’s movie about the sport, became Apple Studios’ highest-grossing film yet, as well as the highest-grossing film of star Brad Pitt’s career.
Apple credits its karaoke-like “Sing” feature, partnerships with companies like GM and Chase, and other new developments for its growth. It notes that Shazam generated over 1 billion recognitions per month, which could have funneled growth into its Music service.
But it’s also possible that Apple benefited from controversy around Spotify CEO Daniel Ek’s business ventures.
It could also be a financial decision amid uncertain economic times — Apple Music lures new subscribers with its three-month free offer, which comes alongside the purchase of most new Apple devices.
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